Dettol, New Zealand’s most trusted consumer brand*, is on a mission for health, donating one dollar for every new baby registered on www.dettol.co.nz as part of its ongoing support for Plunket.

To celebrate its one year anniversary with Plunket, Dettol is donating one dollar to Plunket for every baby born from January 1 up until October 31 and registered on www.dettol.co.nz by the end of October. Plus, the first 2000 Mums who register will also receive a free Dettol Baby Box packed with samples and info, and one lucky Mum will win a year’s supply of Dettol products for home and family.

Dettol’s brand manager, Narissa Harvey, says “last year around 64,000 babies were born in New Zealand and we’d like to acknowledge our first birthday with Plunket by celebrating all the babies registered with Dettol.

“Through our Mission for Health programme we are committed to educating new mums about family health and wellbeing. Dettol is passionate about this cause and we hope to raise as much money as possible for Plunket.”

Through the Pick Me Help Plunket programme, Dettol donated $100,000 last year to Plunket and is on target to do the same again this year. When shoppers purchase Dettol cleaning products carrying the Pick Me Help Plunket sticker, they will be helping Dettol donate to Plunket.

Plunket’s commercial manager, Brendan Holland, says Dettol’s contribution is hugely welcomed and will go towards Plunket’s support programmes for more than 90% of New Zealand newborns.

“We are always needing more funding to be able to improve our services for new Mums and their babies so it is great that when you do the weekly shop, you can also be helping to donate through Dettol and our Pick Me Help Plunket programme. “

Dettol’s Mission for Health programme is aimed at making a difference where it is needed most. It is about doing more for health for families and communities around New Zealand. For more information visit www.dettol.co.nz

*As voted in the New Zealand Reader’s Digest survey (August 2011)

Tags: Dettol pick me help plunket Brendan Holland 0 Comments 19 September 2011