Plunket gets social for #GivingTuesday

It’s official – Kiwis’ hearts are among the biggest in the world. The World Giving Index has ranked New Zealand as the world’s third most giving nation, behind the US in first place, Ireland in second place, and ahead of Australia in fourth place [1]. Today, Plunket is calling for Kiwis’ to exercise their world-famous kindness – the charity is calling on people to give back to its community services, as part of global social media campaign #GivingTuesday.

“Giving Tuesday is a global digital campaign that celebrates giving – and as one of the world’s most generous nations, we’re hoping that Kiwis will get on board and give back. Anyone can take part, by simply giving something to a charitable cause today. You can join the online movement by posting about your donation on social media with the hashtag, #GivingTuesday,” said Justine Storey, Plunket’s Digital Channels manager.

“Plunket has 107 years’ experience of fundraising for local communities – from people taking to the streets to collect for our annual appeal, and now being part of global online movement encouraging giving,” she said.

To inspire people with ideas on how to give back, Plunket has run a Facebook movement over the last 5 weeks, each Tuesday profiling some of the generous people who contribute to Plunket year-round and asking – this #GivingTuesday, what will you give? From retired nurse and midwife Nita who knits babies clothes for Plunket babies, to Sue Clothier, who donates to Plunket because of the support she received when she was a child, Plunket people contribute what they can, which together adds up to make a big difference for our smallest citizens.

Giving Tuesday began in New York three years ago as a social media campaign to celebrate and encourage more people to make donations of time and money to charitable causes. It is being formally organized for the first time in New Zealand this year by Volunteering New Zealand, the Fundraising Institute of New Zealand, Tech Soup and Philanthropy New Zealand, with over 130 charities taking part, including Plunket. In America, the movement has reached over 10,000 organisations, and this year the White House is among the institutions urging participation.

“For us, Giving Tuesday is a way of thanking all the amazing people who contribute what they can to their local community through Plunket, and asking more people to get involved. Plunket exists because of New Zealanders’ sense of community, and the value we place on looking out for each other. All of Plunket’s community services are funded by donations, and many are run by volunteers,” said Ms Storey.

She said Plunket’s services were needed now more than ever: “New Zealand communities have changed over the years, and we’re changing to meet their needs. What hasn’t changed is the need for Plunket to be there when families and children need us the most, and the need for generous, everyday New Zealanders to give back to their community.”

On #GivingTuesday, donate at, contact your local Plunket branch to find out more about volunteering opportunities or get inspired to get generous at

[1] - The World Giving Index is an annual report, commissioned by the Charities Aid Foundation and conducted by Gallup. The most recent report was released in late November 2014 and surveys 135 countries. In this, New Zealand ranks fifth in the data set collected for 2014, and third for the five-year period from 2009-2014. The method of research is phone calls or face-to-face interviews; participants are asked if they have donated money, volunteered their time, or helped a stranger. The confidence interval is 95%. Table with 5-year findings extracted and copied below for quick reference.

Notes to editors

Download the 2014 World Giving Index research, published in late November, from the Charities Aid Foundation website:

  • Media contact for Plunket: Jen Riches | Media Manager | 021 405 842 |
  • Media contact for Giving Tuesday in New Zealand:
  • Media contacts for World Giving Index (based in UK):
  • Contact for Peter Singer, ethics academic at Princeton University who can comment on the World Giving Index research and on Giving Tuesday - he is on US Eastern Time (New York time) so contact him early in the morning if you want a comment, at + 1 609 258 2202.

About Plunket

For over a century Plunket has supported New Zealand parents to nurture healthy, happy kiwi babies.

Plunket is a not-for-profit organisation and is New Zealand’s largest provider of services to support the health and development of children under five.

Plunket is dedicated to working with parents and communities to ensure that New Zealand children get the best start in life. Plunket’s services help families nationwide, through over 300 branches, mobile clinics and a free phone service PlunketLine, available 24 hours a day, 7 days a week (0800 933 922).

Plunket services are available free to families in New Zealand with children aged 0 to 5. As registered nurses with a postgraduate qualification, Plunket nurses are able to offer high standards of expertise and a range of services to families.

For more information visit

About BNZ – Principal Sponsor

Bank of New Zealand is proud to work hand in hand with Plunket to bring young New Zealand families support when they need it most.

BNZ is proud to have been a part of New Zealand since 1861 and looks forward to supporting another organisation that has been integral to our country's upbringing.

Tags: 0 Comments Posted by Jen Riches on 2 December 2014

Post your comment


No one has commented on this page yet.

RSS feed for comments on this page | RSS feed for all comments

An interesting link from Plunket
Here's something I read on the Plunket website I thought you might find interesting.
Please separate with commas.