Early childhood caries is one of the most common and costly diseases of childhood, according to the Report of the Health Committee, and Colgate, Plunket and the New Zealand Dental Association are working together to establish healthy oral hygiene habits in Kiwi kids from a young age. Colgate gives a toothbrush and toothpaste to every new Plunket baby at their five month visit along with educational resources for parents in a bid to combat early childhood caries, also known as tooth decay or cavities. Colgate Scientific Affairs Manager Rebecca Schipper says oral disease and its consequences, such as pain and self-consciousness, can have a profound effect on a person’s quality of life and future ability to gain employment, highlighting the importance of taking care of our children’s teeth.
Colgate-Palmolive, Plunket and the NZ Dental Association are celebrating giving away more than 150,000 infant toothbrushes and toothpastes, as part of their commitment to establish healthy oral hygiene habits in Kiwi children from an early age. For the past three years, Colgate has donated a toothbrush and toothpaste to every new baby at their five-month Plunket visit, along with educational resources developed by NZ Dental Association (NZDA), for Plunket nurses and parents. The joint initiative is designed to combat cavities in New Zealand children’s teeth.