Over the last few months, we have been fortunate to work with Māori TV on ways we can engage with Māori and Pacific Island communities. The outcome of which has seen several television commercials featuring some of our PlunketLine nurses.
Being on television is expensive and we are very grateful to our friends at Māori TV for their generous support, both financially and with production.
Māori TV understands the benefit Plunket brings to the community and we are excited to be working with them to better engage with Māori and Pacific Island people.
Our focus is to remind Māori TV viewers that PlunketLine is a free parenting advice service that is available 24/7 to all parents and whānau - whether they are enrolled with Plunket or not.
We want caregivers to feel comfortable that when they have questions about their baby, or just need someone to talk to, PlunketLine is relevant to them.
Our aim is that the campaign will go some way to reducing health disparities in Māori and Pacific populations.