Bright Beginnings

You can make a difference to the lives of Kiwi kids and their families. Brain development in the early years is paramount and by supporting families and empowering them in their parenting journey, you are nurturing the next generation.  

We’d love your help as a Bright Beginner to give every baby the best possible start in life.

Ma te mahi ngatahi, e puawai ai a tat ou tamariki. 

Monthly giving makes a difference by:

  • Supporting services to be available for all who need them
  • Helping families dealing with family violence -- no child or parent should have to live with the threat of domestic violence
  • Providing for families living in isolation or poverty

Joining Bright Beginnings is easy! 

Sign up today or contact us at 0800 205 555 or  email for more information.  

If you need to stop or change your gift amount at any time, please contact us and we’ll help you out.

Hari's story

Parenting can be the most important thing you do, but it can also be exhausting, lonely or stressful.

For many; poverty, domestic violence, or isolation prevents kids from reaching their potential.

Mother Hari had witnessed abuse and neglect in her childhood. For her, anger and violence were just a normal part of life – until she gave birth to baby Max.

Hari and Max joined a Plunket playgroup and received a free CD with positive parenting messages.  

"In my family, discipline was all about yelling and smacking," Hari says. 

"Listening to that CD changed my whole way of thinking. The songs put me on a positive path, but Plunket gave me the support and the tools to empower me to end the cycle of abuse." 

You can help change lives of others just like Hari and Max as a Bright Beginner. Thank you for being there to support New Zealand families.

Need free support or advice?

Call PlunketLine 24/7 on 0800 933 922