Colgate became a National Supporter for Plunket in early 2007 with the joint ‘Families Combat Cavities’ promotion. This initiative was, and continues to be, supported by the New Zealand Dental Association (NZDA).
Colgate has provided more than 200,000 toothbrushes and pastes to New Zealand children. Thanks to Colgate every Plunket baby gets their first toothbrush and toothpaste at the five to seven month visit along with educational resources for parents and nurses on how to brush and care for teeth in a bid to combat early childhood caries, also known as tooth decay or cavities. The educational resources provide families and nurses with useful oral health tips and explain how decay progresses, and how to spot signs of decay in the mouth, on teeth and around the gum line.
Early childhood caries are one of the most common and costly diseases of childhood. Additionally, a risk factor and indicator for dental caries is socioeconomic deprivation. Colgate and Plunket are addressing this by providing additional resources in areas of need.
Plunket is very grateful to have such support. Colgate together with the NZDA is helping to keep Kiwi kids healthy, happy and smiling.
Look out for the Colgate & Plunket Oral Health Month in association with the NZDA held every February.
 Report of the Health Committee to the NZ House of Representatives, Fiftieth Parliament, November 2013: Inquiry into improving health outcomes and preventing child abuse, with a focus on pre-conception until three years of age, pp.100-102.