Our Star Partner, BestStart, has been working with us to help tamariki and their whānau thrive since 2014. As a huge show of their support, they run an annual appeal across their 260 centres during the month of March, raising valuable funds to keep Plunket’s services going strong. The little ones at the centres get to do all sorts of fun activities, like making butterfly art, ‘sliming’ their teachers and yummy bake sales just to name a few!
This year marked a big milestone – the appeal’s 10th anniversary! And to honour the occasion, BestStart renamed the appeal the BestStart Butterfly Appeal, inspired by Plunket’s iconic butterfly. The butterfly perfectly reflects the growth, care, and transformation that Plunket brings to tamariki and their whānau every day, and that BestStart also achieves through their early childhood educational programmes. One particular week during March is prime time for all the fun, traditionally the ‘appeal week’ but this year saw the newly-named Butterfly Appeal spanning the whole month!
Better still, the BestStart Butterfly Appeal raised the most it ever has before, which is a massive help to keep our frontline kaimahi in the field seeing our families where and when they need us. Ka pai, BestStart!