Pukeko Pictures’ preschool brand, Kiddets has partnered with Plunket, New Zealand’s largest provider of free development, health and wellbeing support services for children under five.
The partnership will see Kiddets and Plunket branded collateral available to Plunket’s 530 locations across New Zealand, helping to make children’s Well Child checks even more enjoyable.
“We are really excited to be working with Pukeko Pictures again and the Kiddets is a great platform to get some important health messages out to children and whānau,” said Plunket’s Head of Partnerships and Brand, Carolyn Mettrick.
A specially created Kiddets animation will also be available in some Plunket locations, as well as via the Kiddets and Plunket websites.
“We are thrilled to be once again partnering with Plunket, who work closely with so many families across New Zealand. We can’t wait to see Patches, Dapper, Bounce, Stripes and Luna land in Plunket clinics and help make these vital checks an even more relaxed experience for little ones,” said Pukeko Pictures’ Chief Creative Officer, Executive Producer and Company Director, Martin Baynton.
“Children learn together through play and the Kiddets exemplify this with each episode focusing on a special interest such as leadership, health and safety, mechanics, science and the arts,” said Ms Mettrick.
Posters, decals and other material will be on display in Plunket centres from April, along with special online promotions and giveaways.
A second season of 52 episodes of Pukeko Pictures’ and Hengxin Shambala Kids’ Kiddets was recently greenlit for production. It was also confirmed that Hengxin Shambala Kids has come on board as the master toy partner for the Chinese market where a licensing program is beginning to roll-out, including Kiddetsland theme parks and a stage show.
Kiddets, a sister series to Pukeko Pictures’ The WotWots, is co-produced by Pukeko Pictures and Hengxin Shambala Kids and is the first official children’s television co-production between New Zealand and China. It airs on ABC KIDS in Australia, TVNZ’s TV2, HEI HEI and On Demand services in New Zealand and CCTV Children’s Channel in China, where it is also available on VOD-platform iQiyi. The series is distributed internationally by CAKE.
Aimed at new and existing fans of The WotWots, Kiddets offers a broader audience appeal including older preschool children with each episode demonstrating the positive values of teamwork and the building blocks of true and enduring friendship. Kiddets has been created by The WotWots’ Creator, Martin Baynton and will be Executive Produced by Richard Taylor and Clive Spink. CAKE handles worldwide distribution rights excluding Australia, New Zealand and Greater China to Kiddets and also extends to North American and European rights (for series 2) of the The WotWots.
Kiddets expands upon The WotWots franchise with brand new adventures and sees the introduction of five new WotWot characters, Patches, Dapper, Bounce, Stripes and Luna - young space cadets in training at a play school space academy on planet WotWot. Under the watchful eye of SpottyWot and DottyWot who are based on planet Earth, Patches, Dapper, Bounce, Stripes and Luna learn all the skills they need to embark on a mission to a new world.
5 April 2019