Our vision

In the first 1000 days we make the difference of a lifetime.  

Evidence shows getting things right in the first 1000 days of a child’s life will set them up for better outcomes later in life. We're proud to visit over 85% of all newborn babies in Aotearoa and support whānau and their tamariki.  

Our three goals are supported by our Māori Principles 

  1. Healthy tamariki – We make sure every child/tamariki can be as healthy and well as they can be.  
  2. Confident whānau – We build the confidence and knowledge of whānau and families across New Zealand. 
  3. Connected communities – We make sure no family or whānau is left isolated, disconnected or unable to cope. 

“We know we need to be better at working with iwi providers and whānau Māori to ensure all of our services meet their needs and that whānau across Aotearoa feel heard, valued and respected – and we’re committed to that journey.” – Plunket Chief Executive Amanda Malu

Our mission

Plunket is committed to giving every New Zealand child the best possible start.

We will achieve this through: 

  • health equity for all whānau  
  • improving Māori health outcomes by: 
    • building on the work of Horizon 1 & 2 of our Māori Strategy (2000 & 2015), Horizon 3 (2020) is in the process of being updated; 
    • underpinning our Māori Strategy are intent statements which will be formed to create the conditions of pro-equity: 
      • Kaupapa 1: Mohiotanga:  Setting the foundation of knowledge so that we can grow and stand strong with the communities we serve and the communities who support us. 
      • Kaupapa 2: Hononga: Building strategic partnerships and a collective approach to our pro-equity journey.   
      • Kaupapa 3: Raranga: Earning trust and the right to stand. 

                     When the above is honoured then Kaupapa 4 can be achieved: 

      • Kaupapa 4: Whakatupu:   He Rauru Matua: Our journey of transformation.  To transform our services to serve whānau Māori and therefore enhance services for all.

Other activities include:

  • the appointment of a Kaitohu Matua - Chief Advisor Māori Health
  • partnering with Te Rūnanga o Ngāi Tahu to create the Mere Harper and Ria Tikini Memorial Scholarship
  • reclaiming Plunket’s full whakapapa through our new visual identity
  • reinforcing our digital channels by:
    • creation of this new website (made possible by KPS) and designed with feedback from you, with the topics you want to read about like co-sleeping and child health concerns
    • prioritised virtual services to support you and your whānau, wherever you are in New Zealand
  • supporting Plunket people to continue the incredible work they do across Aotearoa.
Need free support or advice?

Call PlunketLine 24/7 on 0800 933 922